One factor in valuing a resource is:
a. to understand types of media used by the resource
b. to understand marketing and promotion
c. to consider how much it costs
d. to consider supply and demand
d. to consider supply and demand
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CPM is advertising jargon for
A) the estimated number of audience members who will be exposed to an ad. B) the cost per million readers, viewers, or listeners reached by an ad. C) the number of people each dollar of advertising will reach. D) the money it takes to reach a thousand audience members with an ad.
You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response?
What will be an ideal response?
Karl Wallace's guideline of the ____________________________ refers to ethical communication based on sharing sources of information, special opinions, motivations, or biases that may influence our position
Fill in the blank with correct word
What kind of argumentation skills are required to overcome client fears?
a) credibility-building skills b) causal reasoning skills c) refutation skills d) testimony skills