Characterize the four broad strategies often employed by market followers to meet their competitors

What will be an ideal response?


These broad strategies include: (1 ) counterfeiter - the counterfeiter duplicates the leader's product and package and sells it on the black market or through disreputable dealers; (2 ) cloner - the cloner emulates the leader's products, name, and packaging, with slight variations; (3 ) imitator - the imitator copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location; and (4 ) adapter - the adapter takes the leader's products and adapts or improves them.

Business

You might also like to view...

Which of the following statements about complaints is true?

A. Complaints cannot be eliminated; they can only be reduced in frequency. B. Handling complaints properly is most important during the commitment stage of a partnership. C. Only when complaints are eliminated can a true partnership be formed. D. A complaint should be predominantly attributed to the customer's handling or misuse of the product. E. All of these

Business

What would happen if a drug directly interfered with the functioning of RuBP carboxylase?

A. Chemiosmosis and ATP production would cease, halting the Calvin cycle. B. Water would not be split at the start of photosystem II, halting the light reactions. C. Carbon dioxide would not be fixed to RuBP, stalling the Calvin cycle. D. RuBP would not be regenerated from G3P, halting the Calvin cycle.

Business

Valgeet was promoted to a management position six months ago. Since then, his employees have noticed that he has forgotten some of the basic job skills he used to perform when he was working at their level. This phenomenon, which can occur with new managers, is sometimes called ______.

a. management memory b. administrative amnesia c. going suit d. promotional decay

Business

The budgeted volume of production is normally computed as the sum of (1 ) the expected sales volume and (2 ) the desired ending inventory

Indicate whether the statement is true or false

Business