The keys to maintaining a broad differentiation strategy are to
A. out-innovate and out-advertise rivals.
B. stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
C. keep prices close to the average of all rivals and to spend heavily on new product R&D.
D. emphasize personalized customer service and to add as many differentiating features as possible.
E. charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
Answer: B
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