Jeremy Stoppelman and Russel Simmons, founders of Yelp, a website with reviews of businesses, created a new type of business that did not exist before their efforts. They would best be described as
A. business developers.
B. inventors.
C. sole proprietors.
D. entrepreneurs.
E. intrapreneurs.
D. entrepreneurs.
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One of the disadvantages of the memorized sales presentation is the fact it:
A. is inappropriate for transactional selling. B. allows for limited prospect participation. C. requires even inexperienced sellers to adapt to the buyer's personality. D. does not allow the seller to control the conversation. E. requires the seller's presentation to follow the AIDA approach.
Which of the following is a disadvantage of using a differentiated marketing strategy?
A) generates far lower sales compared to an undifferentiated marketing strategy B) customer loyalty is negatively impacted and difficult to obtain C) the costs of doing business increase D) quality control problems increase E) product safety decreases
Any unrealized gain or loss for the portfolio of available-for-sale securities is reported on the income statement in the other gain or loss section.
Answer the following statement true (T) or false (F)
At which point of the organizational buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?
A. postpurchase behavior B. purchase decision C. problem recognition D. performance review E. information search