________ means listening only to what you want to hear and ignoring the rest.
A. Information overload
B. Rebuttal tendency
C. Selective attention
D. Noise
Answer: C
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The amount of music that is downloaded for free outside of the recording industry's revenue stream is
A) estimated as being 95% of all music downloaded worldwide. B) far worse in the U.S. than it is in Europe. C) good news for iTunes. D) steadily declining as more recording companies switch over to online sales.
Miguel had a headache and had trouble focusing on the speeches in class. This is an example of a(n)
a. social barrier. b. physiological barrier. c. external barrier. d. linguistic barrier.
Which of the following is essential when applying the uses and gratification theory?
a. identifying the needs and most appropriate media for a target public b. ensuring that multiple publics will evaluate and then try a product c. determining the best method for drawing out the opinions of all publics d. understanding the needs and opinions of opinion leaders and influencers
An assertion that goes beyond the facts of what can be proven is a(n)
A) argument. B) claim. C) issue. D) theory.