Return on marketing investment (ROMI) looks at marketing as an investment, not an expense.
Answer the following statement true (T) or false (F)
False
ROMI looks at marketing as an expense tied to a percentage of historical or forecasted sales.
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Anthony, a human resource executive for Beta Equipment, is preparing a recommendation to the company's executives that the company develop a program of succession planning. The company has been growing rapidly, so he anticipates some resistance to the time required for careful planning. Which statement would best support Anthony's idea for succession planning?
A. Succession planning will be needed only temporarily, because the workforce has been aging. B. Succession planning forces Beta Equipment's managers to conduct performance appraisals of all employees. C. Beta Equipment is able to grow in spite of having fewer middle managers than it did 30 years ago. D. Succession planning enables Beta Equipment to promote managers whether or not they are ready. E. Succession planning ensures that Beta Equipment is ready with candidates if a key position becomes vacant.
Churchill Company planned to raise $100,000 by issuing bonds. The bond certificates were printed bearing an interest rate of 8%, which was equal to the market rate of interest. However, before the bonds could be issued, economic conditions forced the market rate up to 9%. If the life of the bonds is 6 years and interest is paid annually on December 31, how much will Churchill receive from the
sale of the bonds? a. Exactly $100,000 because Churchill Company would still pay interest at the face rate of 8%. b. Less than $100,000 because the market rate of interest at 9% was more than the face rate. c. Greater than $100,000 because the face rate of interest at 8% was less than the market rate. d. The bonds would not be sold at all; Churchill Company would have the certificates reprinted bearing the market rate of 9%.
______ is the process of analyzing the difference between what is currently occurring within a job or jobs and what is required—either now or in the future—based on the organization’s operations and strategic goals.
A. Needs assessment B. Competency model C. Employee development D. Onboarding
A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources
Fill in the blank(s) with correct word