With respect to consumer markets, advertising done by manufacturers of well-known brands on a countrywide basis or in most regions of the country is known as ________ advertising.
A. direct-response
B. professional
C. trade
D. business-to-business
E. national
Answer: E
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A product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________ cost
A) service warranty B) out-of-pocket C) life-cycle D) facilitating services E) value-augmentation
A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient, who like to work with their hands, or the ________ category
A) Believers B) Strivers C) Survivors D) Experiencers E) Makers
During which stage of the new-product development process would a firm test the marketing strategy related to the new product?
A. idea screening B. test marketing C. product development D. business analysis E. product launch
Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?
A. Firms must strictly abide by the rulings of self-regulatory agencies. B. Establishment and implementation are usually less expensive. C. They have better tools to enforce their rulings. D. Guidelines are often stricter and create greater compliance from firms. E. Money is very rarely an issue in enforcing decisions of self-regulatory agencies.