Frank's Fabrics has a large inventory of fabric for home crafters and seamstresses but carries very few craft supplies and is finding it difficult to compete with the large chain fabric stores as a result. In order to bring more customers into the store, Frank lowers the price of fabric below his cost for a month, hoping that once customers come to his store, they will return. This is called ___ pricing.

A. survival
B. competitive
C. profit maximization
D. investment


Answer: A

Business

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