A problem audit, which involves extensive interaction between the DM and the researcher, can greatly facilitate problem definition by determining the underlying causes
The interaction between the researcher and the DM is facilitated when one or more people in the client organization serve as a liaison and form a team with the marketing researcher. In order to be fruitful, the interaction between the DM and the researcher should be characterized by the seven Cs. List and describe the seven Cs.
1. Communication. Free exchange of ideas between the DM and researcher is essential.
2. Cooperation. Marketing research is a team project in which both parties (DM and researcher) must cooperate.
3. Confidence. The interaction between the DM and the researcher should be guided by mutual trust.
4. Candor. There should not be any hidden agendas, and an attitude of openness should prevail.
5. Closeness. Feelings of warmth and closeness should characterize the relationship between the DM and the researcher.
6. Continuity. The DM and the researcher must interact continually rather than sporadically.
7. Creativity. The interaction between the DM and the researcher should be creative rather than formulaic.
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During the ________ stage of group development, close relationships develop and the group demonstrates cohesiveness.
Fill in the blank(s) with the appropriate word(s).
A copy of the purchase order (PO) is sent to the
a. vendor b. accounts payable function c. receive goods function d. all of the above
It is important to record the facts of an interaction with a customer in CRM software but not your conclusions, because:
A) it is never appropriate to make conclusions from data without consulting the research department B) recording conclusions is a breach of ethics C) coworkers could use this information to sabotage your sales D) this information could become available to the customer in the future E) the competition has access to the same databases you do
Sleeve labels are a trend that are replacing what?
a. Adhesive labels on containers b. Bar codes c. Radio-frequency identification tags d. Anti-tamper devices