You are a speaker representing the phone manufacturer Far-Exx Global. At a press conference, give a speech highlighting the record profits the latest phone release has brought the company. You go on to say a large portion of the profits have been funneled into the company's new endangered-species protection initiative: Far-Exx Forest. During the question-and-answer session, you are posed the
following three questions. In detail, explain how you would act when being asked each question, and what your response would be to each one:
1. "Do you know if the Far-Exx Forest project plans to protect endangered species only? Or will conservation-dependent species be included in the initiative at some point?"
2. "Will Far-Exx branch out into other technologies?"
3. "How can you justify spending money on animals when all of the profits could have been reinvested into Far-Exx to increase shareholder value?"
What will be an ideal response?
Answer: Responses will vary but each should include repeating or rephrasing the question, responding to the entire audience, listening nonjudgmentally, and being brief. Suggested responses include:
1. When you don't know the answer, admit it. Promise to find more information and get back to the person.
2. Stay on message. Guide the questioner back to the message you have prepared. When you don't know the answer, admit it. Promise to find more information and get back to the person.
3. Neutralize hostile questions. Restate the question and acknowledge the questioner's emotions. Focus your answer on the heart of the questioner's issue or problem.
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