In a brief essay, contrast the handling of the Wells Fargo cross-selling issue and the Hertz corporate relocation issue. Your response should address the stages of the issue life cycle.

What will be an ideal response?


Hertz addressed the issues management process early on--in the potential and emerging stages--prevented it from becoming a crisis and damaging the company’s reputation.
In contrast, Wells Fargo management did not intervene in the early stages when cross selling first surfaced as an issue, and the bank experienced a full-blown crisis as a result. As the crisis wound down and management and business practices were changed, the company entered the dormant stage, where it began to repair its image and move forward.

Communication & Mass Media

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Radio news demands the writer use:

A. headphones B. ink pens C. shorter sentences D. active verb tense E. both C & D F. both A & C

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Indicate whether the statement is true or false

Communication & Mass Media

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Indicate whether the statement is true or false

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