Discuss the use of introductory elements that allow readers to get a feel for a document without reading the entire work
What will be an ideal response?
Answer: One of the most important elements to consider is an introductory feature that helps time-pressed readers either get a sense of what's in the document or even get all the key points without reading the document. A synopsis, sometimes called an abstract, is a brief overview (one page or less) of a report's most important points. The phrasing of a synopsis can be informative (presenting the main points in the order in which they appear in the text) if you're using the direct approach or descriptive (simply describing what the report is about, without "giving away the ending") if you're using the indirect approach. As an alternative to a synopsis or an abstract, a longer report may include an executive summary, a fully developed "mini" version of the report, for readers who lack the time or motivation to read the entire document.
Learning Obj.: LO 11.4: Summarize the four tasks involved in completing business reports and proposals.
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Increased usage of micro-marketing means:
A) an increased emphasis on mass advertising B) companies focus more dollars with online advertising C) advertising agencies are used less by companies D) marketing programs focus more on individuals and micro-segments
The ability to get secondary and/or primary data on a market being considered for segmentation relates to which of the following questions about marketing?
A. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product? B. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed? C. Is the segment readily identifiable and can it be measured? D. Can the segment be reached in terms of physical product? E. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
Which of the following is a condition for recording an available-for-sale debt investment?
A) The investor intends to hold the debt security until it matures. B) The investor intends to sell the security in the very near term. C) The investment must be a debt security. D) The investor has the ability to hold the security until it matures.
Trespass to land occurs only if the trespasser in some way interferes with the owner's use of the
land. Indicate whether the statement is true or false