Who wrote the Declaration of Principles for public relations? What was its importance to the profession?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Broadcast news style is largely determined by which two factors?

a) That the written words will be read aloud by an anchor and heard by the audience. b) That the audience will never see the script, but may read a transcript. c) That the audience lacks the will and the understanding for overly complex stories. d) That print is outmoded and broadcast is current.

Communication & Mass Media

If your speech fails to includes some members of a diverse

audience, it usually means that you picked a bad topic. Indicate whether the statement is true or false

Communication & Mass Media

____________ leak out through nonverbal messages

a. Feelings b. Comments c. Preferences d. Connotations

Communication & Mass Media

When determining psychological information about an audience, it is important to consider their

. A. cultural background B. biases against you C. gender D. overall environment in which you'll talk

Communication & Mass Media