In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates
What will be an ideal response?
a. Prior notification - this consists of sending a letter or e-mail, or making a telephone call to potential respondents, notifying them of the imminent mail, telephone, personal, or electronic survey. Prior notification increases response rates for samples of the general public because it reduces surprise and uncertainty and creates a more cooperative atmosphere.
b. Incentives - offering monetary as well as nonmonetary incentives to potential respondents can increase response rates. Monetary incentives can be prepaid or promised. The prepaid incentive is included with the survey or questionnaire. The promised incentive is sent to only those respondents who complete the survey.
c. Follow-up - contacting the nonrespondents periodically after the initial contact, is particularly effective in decreasing refusals in mail surveys. The researcher might send a postcard or letter to remind nonrespondents to complete and return the questionnaire. Follow-up can also be done by telephone, e-mail, or personal contact.
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Describe frontal attack as a general market-challenger attack strategy
What will be an ideal response?
The AIDA plan will work for direct as well as indirect message formats
Indicate whether the statement is true or false.
Organizations have a right to set up an ______ period for new employees. This used to be called a probationary period.
A. exception B. orientation C. addition D. exemption
Lighthouse Sail Makers manufactures sails for sailboats
The company has the capacity to produce 35,000 sails per year and is currently producing and selling 30,000 sails per year. The following information relates to current production: Sales price per unit $185 Variable costs per unit: Manufacturing $60 Selling and administrative $22 Total fixed costs: Manufacturing $700,000 Selling and administrative $300,000 The fixed manufacturing costs increase by $100,000 for every 500 units produced beyond the maximum capacity of the plant. If a special pricing order is accepted for 5,500 sails at a sales price of $160 per unit, and if the order requires no variable or fixed selling and administrative costs, what is the effect on operating income? A) Operating income increases by $450,000. B) Operating income decreases by $450,000. C) Operating income increases by $550,000. D) Operating income decreases by $550,000.