The AIDA plan will work for direct as well as indirect message formats

Indicate whether the statement is true or false.


Answer: TRUE
Explanation: The AIDA model is tailor-made for using the indirect approach, allowing you to save your main idea for the action phase. However, it can also work with the direct approach, in which case you use your main idea as an attention-getter, build interest with your argument, create desire with your evidence, and emphasize your main idea in the action phase with the specific action you want your audience to take.

Business

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Briefly explain the difference between a need and a perceived need

What will be an ideal response?

Business

Tyson and Belinda have bonded over their sarcastic complaints about their boss, Judith, for more than two years. Belinda notices Tyson spending more time in Judith’s office and asks Tyson what is happening. He admits he and Judith are dating. Belinda tells him this horrifies her and if he continues to see Judith they can no longer be friends. Tyson tells Belinda he does not intend to stop dating Judith and is hurt that Belinda feels this way. They agree they are no longer friends and, from now on, will talk only if they must in the course of their work. What form of disengagement does this represent?

a. state-of-relationship talk b. depersonalization c. cost escalation d. cold shouldering

Business

The BEGIN section of a PL/SQL block contains code that creates variables, cursors, and types.

Answer the following statement true (T) or false (F)

Business

Which of the following statements is FALSE with regard to mass service?

a. The customization of the service is negligible. b. There is limited contact between customer and service provider. c. The volume of service is low. d. The intensity of labor required is high.

Business