Magdi Batato's experience at Nestlé Malaysia
A. led to his success heading a collective for subsistence farmers in S.E. Asia.
B. is an example of the global mind-set at work.
C. failed, which is why he was transferred to Russia.
D. intimidated his bosses at Nestlé and led to his dismissal.
Answer: B
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Which of the following is true about etic and emic approaches to country analysis?
A) The etic and emic approaches are identical. B) An emic approach studies a culture from within; etic analysis is "from the outside." C) An emic approach studies a culture "from the outside"; etic analysis studies a culture from within. D) The emic/etic distinction is not useful in cultural studies. E) The emic/etic approaches cannot be applied to Asian countries.
Marketers of seasonal products tend to emphasize
A. personal selling. B. word-of-mouth communication. C. public relations. D. sales promotion. E. advertising.
When planning a presentation to seek collaboration, how should information be organized?
A) By comparison B) By importance C) Based on conclusions and recommendations D) Using broad categories E) Based on the sequence of events
Torlin Inc neglected to amortize the discount on outstanding ten-year bonds payable. What is the effect of the failure to record discount amortization on interest expense and bond carrying value, respectively?
a. Understate; understate b. Understate; overstate c. Overstate; overstate d. Overstate; understate