Matthew did not anticipate winning the student service award, so he did not prepare a speech. When

his name was called, he had to quickly think of a few words to say that would be appropriate for the
occasion.

Matthew's delivery method is best described as
A) manuscript.
B) impromptu.
C) extemporaneous.
D) memorized.


B

Communication & Mass Media

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Which of the following statements is NOT TRUE regarding psychographics?

a. Helps marketers get a handle on what the audience "looks like.". b. Combines knowledge from psychology and sociology with other marketinginformation to predict future buying behavior c. Refers to the emotional and behavioral characteristics of an audience d. Concerned with the values, beliefs and attitudes of an audience

Communication & Mass Media

That said, those same thinkers believe that most of the important questions about media have been answered using existing theories

Indicate whether the statement is true or false

Communication & Mass Media

TheSuper35 format allows for filmmakers to mattetheir compositions foravarietyof screenratios. Oftentimesthis results in:

a. directors makingfull compositional useofthewidescreen format b. directors focusingthescreen information in theleft ofthe frame c. directors clusteringthe"important"visual information in the centeroftheframe d. directors focusingthescreen information in the right ofthe frame

Communication & Mass Media

Effective persuasion is something speakers do to listeners

Indicate whether the statement is true or false

Communication & Mass Media