Which of the following statements is NOT TRUE regarding psychographics?
a. Helps marketers get a handle on what the audience "looks like.".
b. Combines knowledge from psychology and sociology with other marketinginformation to predict future buying behavior
c. Refers to the emotional and behavioral characteristics of an audience
d. Concerned with the values, beliefs and attitudes of an audience
a
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Discuss the relationship between language and culture.
What will be an ideal response?
What is a persona and why is conveying a persona important?
What will be an ideal response?
When Marquis was trying to close the sale with a customer, he used direct eye contact, a confident stance, and open gestures. He was using nonverbal messages _______
a. to secure help b. to confirm self-image c. to hide faults d. to be believed
According to the transactional model, meaning
A. is shared by all people at all times B. is static regardless of context C. is built by both people in an interaction D. is unaffected by one's field of experience