A presidential candidate purposely mixes very general ideas and concepts with very specific details and statistical data in her campaign speech. What is she doing?
a. limiting the amount of information
b. varying the level of abstraction
c. providing support for the central idea
d. repeating the points to be remembered
Answer: b
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What did the Cincinnati Zoo do that demonstrated it was using the excellence theory in the Harambe crisis?
a. listened to and responded to key audiences b. used social media channels c. relied on owned media channels d. enlisted supporters to provide favorable comments about the zoo
What does transactional mean?
What will be an ideal response?
If you are delivering an acceptance speech, compliment your peers and competitors as a group, rather than individually
Indicate whether the statement is true or false
Francis will be giving a memorized speech at the dedication ceremony of a new statue. This means that Francis will
A. use cue cards to help him remember his speech. B. recite his speech with the aid of notecards. C. memorize his main points and improvise the rest. D. recite his entire speech from memory alone.