People's distinct individual personalities influences their buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example
What will be an ideal response?
Personality is described in terms of traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. Personality can be useful in analyzing consumer behavior for certain products. Consumers are likely to choose brands with personalities that match their own. For example, someone with a sophisticated personality might be attracted to a more sophisticated product, such as a BMW, while someone with a more rugged personality might be attracted to a more rugged product, such as a Jeep.
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A company decides to ignore a very small error in its inventory balance. This is an example of the application of the ________.
A) conservatism B) materiality concept C) disclosure principle D) consistency principle
The National Aeronautics and Space Administration illustrates the duality of ______.
A. long term is the norm B. budget cuts are short-term phenomenon C. rapid turnover of all personnel D. A and B
The process of creating workable information systems in a very short period of time is called:
A) RAD. B) JAD. C) prototyping. D) end-user development. E) SDLC.
Exhibit 17-1 ?The following information relates to a project of the Cumberland Construction Company: ? 2016 2017 2018 Actual total costs incurred to date $136,000 $616,000 $882,000 Estimated costs to complete 714,000 264,000 -- ? The contract price was $1,200,000. Cumberland uses the cost-to-cost method of revenue recognition. Refer to Exhibit 17-1. Assume revenue in the amount of $200,000 was recognized in 2016. What amount of revenue would be recognized in 2017?
A. $840,000 B. $640,000 C. $616,000 D. $416,000