At which level of an organization do employees develop, control, and maintain core business activities required to run the day-to-day operations?
A. Managerial level
B. Strategic level
C. Operational level
D. All of these
Answer: C
You might also like to view...
Which of the following encourages potential buyers to make a purchase decision immediately?
A) Persuasive messages B) Direct messages C) Indirect messages D) Marketing messages E) Sales messages
An acceptable reason for seeking external candidates for a job is ______.
a. It promotes external equity. b. External candidates will usually work for less. c. The skill set required by the position is not available internally. d. External candidates provide a healthy challenge to cultural values.
Compared to standardized global marketing, adapted global marketing ________
A) uses the same marketing mix elements in all target markets B) lowers marketing costs by using home country sales teams C) modifies marketing strategies to meet local needs D) maintains uniformity across all markets E) results in greater brand power
It is most accurate to say that when customers purchase products they act on ________ as they judge values and costs
A) objective value B) perceived value C) customer lifetime value D) company image E) society's interests