The ______ of the expanded inverted-pyramid story should continue to be a single sentence, 25–35 words, that captures as much of the 5Ws and 1H as possible.

A. lead
B. intro
C. exposition
D. nut graph


A. lead

Communication & Mass Media

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Which documents may stipulate quite specific requirements that bidding agencies must meet to land a contract with a firm?

a. Request for proposal b. Return on investment c. Report on policy d. Request for statement

Communication & Mass Media

What question can help you determine the purpose of a presentation?

a. Why am I speaking? b. What should I talk about? c. What are the logistics? d. How should I organize my content? e. How should I deliver the presentation?

Communication & Mass Media

The VP campaign also featured a ______ program that focused on discussing clean technology with local and national government officials.

A. government relations B. media relations C. crisis communications D. branding

Communication & Mass Media

Which of the following statements about inductive arguments is FALSE?

A. Inductive arguments include a major and minor premise. B. Inductive arguments include a number of specific instances. C. Inductive arguments result in a generalization. D. Inductive arguments require an inference.

Communication & Mass Media