The perceived positive or negative value assigned to a breach of expectations, regardless of who the violator is, is called:

A) response value.
B) violation valence.
C) reinforcement value.
D) None of the answers is correct.


Ans: B) violation valence.

Communication & Mass Media

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Which theory would predict that a real-life couple watching a television couple kiss is more likely to kiss themselves?

a) Cultivation b) Uses and gratifications c) Selective exposure d) Priming

Communication & Mass Media

The study of how knowledge is created and expanded is called ________

a. axiology b. theory-building c. ontology d. epistemology

Communication & Mass Media

Examples are brief statements that describe or report an event or phenomenon

Indicate whether the statement is true or false.

Communication & Mass Media

What kinds of visual aids would probably be most effective for explaining each of the following? Explain your choice of visual aid in each case.how to perform basic ballet movesthe projected growth in the U.S. population between now and 2050the markings on different species of poisonous spiderswhere to obtain information about career opportunities available to college graduates with degrees in engineering

What will be an ideal response?

Communication & Mass Media