Which theory would predict that a real-life couple watching a television couple kiss is more likely to kiss themselves?
a) Cultivation
b) Uses and gratifications
c) Selective exposure
d) Priming
Answer: D
Communication & Mass Media
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Rank order questions are an example of ______ measurement.
a. nominal b. phenomenal c. ordinal d. interval e. ratio
Communication & Mass Media
A primary self-preservation response is ________
A) might makes right B) height versus slight C) fight versus fright D) none of the above
Communication & Mass Media
To determine who has the burden of proof, you first have to determine who
occupies the contested ground. Indicate whether the statement is true or false
Communication & Mass Media
Edits in speech are made on the smallest unit of speech capable conveying a distinction of meaning known as:
a. phonemes b. ring-offs c. notes d. phrases
Communication & Mass Media