__________means persuading customers to buy a higher-priced item than they originally intend to purchase
Fill in the blanks with correct word.
ANSWER: Trading up
Trading up means persuading customers to buy a higher-priced item than they originally intend to purchase. To avoid selling customers something they do not want, however, salespeople should take care when practicing trading-up techniques.
You might also like to view...
A change that is made in response to arising problems or opportunities is called
A. reactive change. B. incremental change. C. proactive change. D. radical change. E. process change.
Supervision in a computerized environment is more complex than in a manual environment for all of the following reasons except
a. rapid turnover of systems professionals complicates management's task of assessing the competence and honesty of prospective employees b. many systems professionals have direct and unrestricted access to the organization's programs and data c. rapid changes in technology make staffing the systems environment challenging d. systems professionals and their supervisors work at the same physical location
Using a combination of approaches tends to confuse prospects and rarely results in identifying customer needs
Indicate whether the statement is true or false
Loss or gain on redemption of bonds is computed as the difference between:
a. the carrying value and the face value of the bonds. b. the issue price and the face value of the bonds. c. the call price and the face value of the bonds. d. the call price and the carrying value of the bonds.