A change that is made in response to arising problems or opportunities is called

A. reactive change.
B. incremental change.
C. proactive change.
D. radical change.
E. process change.


A. reactive change.

When managers talk about "putting out fires," they are talking about reactive change, making changes in response to problems or opportunities as they arise.

Business

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A situational analysis

A. typically involves creating branding strategies. B. does not include an assessment of a company's product lines. C. usually starts with a positioning strategy. D. includes an assessment of a company's individual brands. E. does not include an assessment of the conditions facing the company.

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One advantage of using views is that they provide data dependence

a. True b. False Indicate whether the statement is true or false

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The assessment of the external and internal environments is called ________ analysis.

A. Strategic B. Competitive C. Market D. SWOT E. Industry

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