All of the following except ________ will help to boost a company's marketing efforts on social media
A) facilitating community building
B) using a "we talk, you listen" approach
C) providing information that people want
D) using conversation marketing
E) identifying and supporting your champions
Answer: B
Explanation: B) Online consumers often seek product information from other consumers, rather than from marketers. Rather than pushing products, marketers should encourage and participate in online conversations.
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Which one of the following statements is false?
a. The inventory account is updated after every sale and after every merchandise purchase under the perpetual inventory system. b. The inventory account is updated only at the end of the accounting period under the periodic inventory system. c. A cost of goods sold account is updated after each sale of merchandise under the periodic inventory system. d. A purchases account is used only under the periodic inventory system.
When management fraud occurs, companies usually:
a. overstate assets and net income. b. understate assets and net income. c. overstate assets and understate net income. d. understate assets and overstate net income.
Assess Porter's Five Forces for the Retail industry as they applied to Walmart at the beginning of 2012
The Five Forces are: 1. the threat of new entrants, 2. The bargaining power of customers, 3. The threat of substitutes, 4. The bargaining power of suppliers, and 5. The intensity of rivalries.
When negotiating, the tendency is to want to win! Why is this NOT a good approach when managing contracted relationships?
A. This approach can cause dysfunctional conflict to rise and negotiations to break down B. A noncompetitive approach can bring about functional conflict C. Because people have to continue to work together after negotiations D. This approach inhibits the degree of trust and cooperation needed for the alliance to work E. All of these are reasons a competitive approach to negotiation should not be used when managing contracted relationships