Starbucks dispatches "Chill Patrols" in the summertime to pass out samples of ice-cold Frappuccinos to overheated commuters during rush hour in busy metropolitan areas. This is an example of "point-of-dirt" sampling
Indicate whether the statement is true or false
FALSE
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In a BPMN activity diagram, what does the following symbol represent?
A. A looping collapsed subprocess. B. An exception event. C. An expanded subprocess. D. A connection made to another swimlane in the process.
A pharmaceutical company in Utah recently released a new and expensive anti-ulcer drug in the market. The company justifies the high price of the drug by claiming that it is highly effective for treating all kinds of ulcers
The company also claims that the new drug will help bring down the need for invasive surgeries, an additional benefit for patients. Which of the following pricing strategies is the pharmaceutical company most likely using in this instance? A) target pricing B) markup pricing C) cost-based pricing D) value-based pricing E) break-even pricing
Which of the following is true of efficient-market hypothesis?
A) Securities are typically in disequilibrium, meaning they are fairly priced and their expected returns are more than their required returns. B) Insider trading scandals have proven that stocks are not fully and fairly priced; as a result, it would be worthwhile for investors should spend time searching for mispriced (over- or under-valued) stocks. C) At any point in time, security prices fully reflect all internal information available about the firm and its securities, and these prices are insensitive to new information. D) Since stocks are fully and fairly priced, it follows that investors should not waste their time trying to find and capitalize on miss-priced (undervalued or overvalued) securities.
Like sales promotion, public relations components of the promotion mix are used to create short-term increases in sales.
Answer the following statement true (T) or false (F)