Broad thematic categories of media content are called

A) cross-overs.
B) genres.
C) generics.
D) blockbusters.


Answer: B

Communication & Mass Media

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What are the four modes of presentation and what are the advantages and disadvantages of each?

What will be an ideal response?

Communication & Mass Media

Roy sent a meeting update to the rest of his group. His email according to your textbook would fall where on the media richness scale?

A. Rich B. Medium C. Lean D. High

Communication & Mass Media

With the emergence of the limited-effects theory, surveys and experiments were promoted as means of:

a. all of these. b. interpreting consumer attitudes and behaviors. c. probing media audiences. d. guiding practical administrative decisions.

Communication & Mass Media

The dictionary problem is that a standard dictionary does not necessarily tell us the meaning or a word or term as it is used in a particular field

Indicate whether the statement is true or false.

Communication & Mass Media