What discovers optimal sales channels by selecting the right partners and identifying mutual customers?
A. Employee relationship management
B. Partner relationship management
C. Supplier relationship management
D. All of these
Answer: B
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Mini-Case Question. Aster Inc identifies that the market attractiveness index for the cell phone market is equal to 25
The firm decides to adopt a strategy of minimizing investment in its business, and striving for maximum cash flow from its market position. Aster Inc aims to manage prices and marketing resources in a way that maximizes its cash flow without exiting the market. Aster Inc is considering on using which of the following strategic market plans? A) an invest to grow strategy B) a monetize strategy C) an optimize position strategy D) a harvest strategy E) a disintermediation strategy
Factors that have increased the risk of global supply chain management include the ______.
a. reduced financial volatility b. stability of energy prices c. increases in complexity of goods and services produced d. emergence of the European Union as a major economic power
Which of the following is generally true about exculpatory clauses?
A) They are not valid with respect to intentional acts. B) They are not valid for ordinary negligence. C) The test is if they are reasonable in time, scope, and geographic area. D) They are usually found to be invalid.
Advertising not only informs customers of available goods and services but also facilitates entry into markets for a firm or a new product or brand.
Answer the following statement true (T) or false (F)