According to the text, whether you succeed in persuasion often comes down to which of the following key questions?

A. Are you trustworthy?
B. Are you sincere?
C. Are you likeable?


Answer: A

Communication & Mass Media

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If you wanted to show the sudden drop in the stock market over a period of months, the best graph to use would be a

a. line graph b. bar graph c. pie graph d. flow chart

Communication & Mass Media

When presenting your ideas to audiences outside your own organization, you can build pathos by using plenty of professional jargon

Indicate whether the statement is true or false.

Communication & Mass Media

The most important factor distinguishing effective groups from ineffective groups is

a) having a minimum of 5 and a maximum of 12 members in a group. b) having a common goal. c) strong leadership. d) member independence and interdependence. e) group morale.

Communication & Mass Media

Television stations are licensed by the FCC for how many years?

A. 3 B. 7 C. 8 D. 5

Communication & Mass Media