A sales proposal is likely to be considered as effective when it:
A. requires interpretation by the customer due to usage of the seller's company jargon.
B. has a logical flow that a customer can easily follow.
C. is written in a flat and technical manner.
D. uses the same template for all customers.
E. appropriately assumes what is important to a buyer, without asking the buyer.
Answer: B
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The affective component of attitude matches the hierarchy of effects model's components of:
A) awareness and knowledge B) liking, preference, and conviction C) conviction and action D) the actual purchase
One way to minimize the chance of a candidate being considered careless or disrespectful is to do what?
A) Visit career services B) Have a fixed and well planned career path C) Catch errors before the résumé is sent D) Include extensive references E) Ask for information that can be found on the organization's website
What should always be included in a feasibility report?
A) Costs associated with implementing the proposal B) Deadlines C) A detailed background on why the report was written D) Criteria that decision makers can use to judge the proposal E) Potential outcomes
Procedures describe a general system or process while instructions describe the steps to perform a task
Indicate whether the statement is true or false