Your company has decided to require all employees to wear picture ID badges, starting next week. Numerous steps are involved to get a photo ID. What would you do to alert the employees of the requirement?
a. Send the procedural message in an email to all employees.
b. Ask each employee to come in for a meeting with you.
c. Schedule a company-wide meeting to explain the procedure.
d. Send each employee a form letter to his or her home about the requirement.
A
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Calculate the market share index of a business if its share development index is 85 and it has a share potential index of 12.2%
A) 87.8% B) 74.6% C) 14.4% D) 12.2% E) 10.4%
Why should a facilitator have the team with the minority viewpoint speak first in an ethical decision-making workshop?
a. If the minority viewpoint group were to speak later, they may be too intimidated to support a contrarian position. b. The minority viewpoint-holders are likely to be higher-level organizational members and should be accorded a chance to speak first. c. The minority viewpoint is most likely to be the wrong ethical choice, and it’s better to discuss it early so the group can understand why it would not work. d. Having the minority viewpoint group speak first allows the workshop to begin with an easier task.
The key to successful entrepreneurship is to develop an idea that has a large, reachable market.
Answer the following statement true (T) or false (F)
Looking at marketing as a set of managerial activities means focusing on
A. macro-marketing. B. for-profit marketing. C. nonprofit marketing. D. personalized marketing. E. micro-marketing.