Which of the following statements does not describe personalization implemented as a CRM program?
A. With the availability of customer-level data and analysis tools, retailers can now economically offer unique benefits and target messages to individual customers.
B. It overcomes a limitation of CRM strategies that treat all customers in a platinum segment as identical.
C. The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers.
D. It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.
E. The effective use of customer information in personalization programs creates the positive feedback cycle in the CRM process.
Answer: D
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