What are the axes on the Boston Consulting Group (BCG) matrix labelled?
a. market share and market size
b. market price and quantity demanded
c. market attractiveness and market share
d. historical market growth and current share
e. relative market share and market growth rate
e. relative market share and market growth rate
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People who have a preference for the inquisitive style may tend to ________.
A. like to be on a first-name basis. B. use cool and brief handshakes, often without a smile. C. like to be with people even in leisure activities. D. communicate informally.
Suppose you are an investor with a choice between three securities that are identical in every way except in terms of their rates of return and risk. Which investment provides the highest expected return? Investment A:Total return = 10 percent with probability 50 percent Total return = 20 percent with probability 50 percent Investment B:Total return = 12 percent with probability 50 percent Total return = 20 percent with probability 50 percent Investment C:Total return = 5 percent with probability 60 percent Total return = 25 percent with probability 40 percent Investment D: Total return = 5 percent with probability 60 percent Total return = 7 percent with probability 40 percent
A. Investment A B. Investment B C. Investment C D. Investment D
Super-variable costing is a costing method mat treats direct labor and manufacturing overhead costs as product costs.
Answer the following statement true (T) or false (F)
Which of the following sentences is true of readability tests?
A. The communications efficiency of a copy in a print ad can only be tested with reader interviews. B. To be effective, readability tests should be used only in conjunction with other pretesting methods. C. An advantage of the readability test is that the copies are not mechanical. D. This method uses the Delphi group formula. E. Readability tests are successful in consistently providing direct inputs from receivers.