Non-repudiation is
(a) Legally proving that a message was sent or received.
(b) Ensuring that the sender and receiver of a message prove their identities to each other.
(c) Ensuring that information transmitted over the Internet has not been captured or passed on to a third part.
(d) Ensuring that information you send or receive has not been compromised or altered.
Ans: (a)
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A creative brief may include all of the following, except:
A) an objective of building brand image B) specifying the target audience C) describing the public relations program D) a clear message theme
Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?
A) consumption aid B) consumer affluence C) consumer influence D) conformance qualities E) brand identification
_____________ was not a reason why the natural environment was considered not to be a legitimate stakeholder?
a. It did not have a voice b. It is not human c. It does not fit within Kant’s ethical viewpoint d. The natural environment is a vital component of the wider external environment impacting on the firm
Which of the following does not belong in the group?
A) A cheque B) A promissory note C) A letter of credit D) An IOU E) Both C and D