The contingency theory of high-technology marketing specifically states that:
a. matching the appropriate marketing tool to the specific type of innovation will enhance the odds of success in the market.
b. network externalities are contingent upon the presence of unit one costs.
c. breakthrough innovations are contingent upon customer understanding of how to use the new innovation.
d. supply chains are critical for both incremental and breakthrough innovations.
e. established firms are less likely to be innovative than newer firms.
a
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All of the following statements accurately describe the debt ratio except.
A. A relatively low ratio signifies lower risk. B. It is of use to both internal and external users of accounting information. C. Higher financial leverage means greater risk. D. The ratio is computed by dividing total equity by total liabilities. E. The ratio is computed by dividing total liabilities by total assets.
On a statement of cash flows prepared using the direct method, cash from customers would be sales plus a(n)
a. decrease in accounts payable. b. increase in accounts payable. c. decrease in accounts receivable. d. increase in accounts receivable. e. None of these answers is correct.
A seller can recover incidental charges incurred on the disposition of goods if a buyer breaches a sales or lease contract
Indicate whether the statement is true or false
Compare and contrast horizontal and vertical channel integration.
What will be an ideal response?