Define the gray market
What will be an ideal response?
The gray market consists of branded products diverted from normal or authorized distribution channels in the country of product origin or across international borders.
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Ads featuring underwear, condoms, and feminine hygiene products may be offensive to some, which has led to regulations restricting when and where the ads can be placed
Indicate whether the statement is true or false
Which of the following statements is not true of frequent-shopper programs?
A. Frequent-shopper programs are programs that identify and provide rewards to customers who patronize a retailer. B. Frequent-shopper programs are also commonly called loyalty programs. C. Frequent-shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction. D. Frequent-shopper cards are issued on the basis of market basket analysis. E. Frequent-shopper programs include a private-label credit card offered by a retailer.
The advantages of using in-home interviewing to collect research data include all of the following EXCEPT:
A) good for physical stimuli. B) least expensive. C) good sample control. D) large quantity of data can be collected. E) complex questions can be asked.
Examples of recurring costs include
a. software acquisition b. data conversion c. personnel costs d. systems design