According to the text, what were the major findings in the study conducted by Robert
Hornik that analyzed the effects of a $1 billion anti-drug campaign sponsored by the
National Youth Anti-Drug Media Campaign?
a. The youth who were exposed to the messages of the campaign were more likely
to express intentions to avoid drug use in the future compared to those who were
not exposed.
b. On average, very few youth were even exposed to the messages of the campaign
so there were no effects one way or the other.
c. The youth who were exposed to the messages of the campaign were less likely to
express intentions to avoid drug use in the future compared to those who were not
exposed.
d. There were no statistical differences found between any groups that were
compared in this study.
e. None of the above statements are accurate regarding Hornik’s research
c.
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She began her speech with, "I stand, whoops, correction, I sit before you today…" The class thought she was an incredibly confident speaker. Which of the following contributed to her success? A. Rita embraced her uniqueness and imperfections. B. Rita apologized for not being able to be seen by all. C. Rita used humor and embraced her uniqueness and imperfections. D. Rita used humor.
What information in a story lead is most valuable to readers?
A. what happened B. when it happened C. why it matters D. who was involved
Which theory emphasizes that our guesses about future interactions as positive or negative determine our likelihood of talking with someone and forming a relationship?
a. social exchange and equity b. relational dialectic c. predicted outcome value d. social penetration
Identify and explain the four-step process used by Cultivation Theory researchers.
What will be an ideal response?