According to the text, what were the major findings in the study conducted by Robert

Hornik that analyzed the effects of a $1 billion anti-drug campaign sponsored by the
National Youth Anti-Drug Media Campaign?



a. The youth who were exposed to the messages of the campaign were more likely
to express intentions to avoid drug use in the future compared to those who were
not exposed.
b. On average, very few youth were even exposed to the messages of the campaign
so there were no effects one way or the other.
c. The youth who were exposed to the messages of the campaign were less likely to
express intentions to avoid drug use in the future compared to those who were not
exposed.
d. There were no statistical differences found between any groups that were
compared in this study.
e. None of the above statements are accurate regarding Hornik’s research


c.

Communication & Mass Media

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