Outline promotion objectives for a packaged food product in an assumed market segment.
What will be an ideal response?
Promotion strategies are concerned with the planning, implementation, and control of persuasive communication with customers. Based around advertising, personal selling, sales promotion, or any combination of these, the promotion objectives should have a sharp focus on target customers.
Packaged Food Product (assuming a new product):
(a) Make housewives in the 21-to-35 age group aware of the product.
(b) Make dealers display the product prominently.
(c) Seek a unique product image (e.g., convey sophistication, upward mobility, cosmopolitan tastes, etc.).
(d) Other.
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