A famous athlete endorses a new running shoe. This is an example of
a. substantiation. c. a guarantee.
b. a testimonial. d. bait advertising.
B
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What should be done before responding to comments made on social media sites?
A) Use an automated reputation analysis to better gauge consumer reaction. B) Respond based on a predetermined public relations plan. C) Evaluate the source, the tone and the content, and then choose a response that fits. D) Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response. E) Contact the writer privately to determine the real source of discontent, and then post an appropriate response.
The U.S. Supreme Court did not categorically find that business methods could not be patented
Indicate whether the statement is true or false
Discounting the future refers to
A. underestimating the short-term effects of a decision. B. failing to consider the effects of new entrants into the industry. C. failing to consider inflationary costs. D. focusing on gains in the long run. E. weighing short-term benefits more heavily than long-term benefits.
Which of the following is an example of a multiple products and multiple market segments strategy?
A. Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo. B. College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the U.S. C. Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women. D. Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes. E. A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.