Product differentiation by incumbents act as an entry barrier because
A. new entrants cannot differentiate their products.
B. incumbents will take legal action if new entrants do not differentiate their products.
C. new entrants will have to spend heavily to overcome existing customer loyalties.
D. it helps a firm to derive greater economies of scale.
Answer: C
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A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.
A. logistical strategy B. market aggregation strategy C. positioning strategy D. universal sales promotion E. promotional mix
The accounting for employee stock options involves the firm debiting _____ and crediting _____ for the amortized amount of the fair value of the stock options on the date of the grant over the requisite service period
a. Compensation Expense; Additional Paid-In Capital (Stock Options) b. Stock Option Expense; Additional Paid-In Capital (Stock Options) c. Stock Option Expense; Retained Earnings d. Compensation Expense; Retained Earnings e. Compensation Expense; Common Stock
Development of global leadership skills is
A. a nonlinear process that involves a set of diverse experiences. B. well established and can be followed by anyone who wants to become a global leader. C. a process that is not individualized. D. a linear and exacting process. E. not possible without processes based on rigorous, traditional learning methods.
The Consolidated Omnibus Budget Reconciliation Act requires all employers to provide health care coverage to employees and their spouses for 12 months following termination, death, or divorce of an employee.
Answer the following statement true (T) or false (F)