Discount stores:
A. compete on the basis of low prices, high turnover, and high volume
B. offer more SKUs than department stores
C. sell high-priced, low-turnover products
D. provide their customers with full service
E. compete on the basis of assortment and depth
Answer: A
You might also like to view...
A culture's accounting controls directly relate to its assumptions about people's _________.
Fill in the blank(s) with the appropriate word(s).
While some manufacturers specialize by producing one product, consumers generally favor retailers with extensive selections from many manufacturers. These divergent viewpoints can be reconciled through _____
a. the sorting process. b. selective distribution c. intensive distribution d. exclusive distribution
______ occurs when one says or acts one way in public but feels quite differently in private.
A. Self-enhancement B. Dissonance C. Motivation D. Self-verification
Delivery of target communications/marketing to customers that are a firm’s worst (least profitable) should focus on?
a. Converting the customers to be more profitable b. "Firing" the customers in a diplomatic way c. Abruptly ending communication with the customers d. Steering the customer to other in-house products and services