Each religion with its forms and traditions, particular kinds of worship and prayer, rituals, dietary rules, and modes of dress, is an area of personal belief in which ______________ tendencies can be strong.

Fill in the blank(s) with the appropriate word(s).


ethnocentric

Personal religious beliefs can be surprisingly ethnocentric, across all religions.

Business

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Calculate the gross rating points of an ad if it has a target market reach of 70 percent and a frequency of 5

A) 14 B) 70 C) 75 D) 250 E) 350

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Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines

A) type B) length C) class D) mix E) width

Business

A firm with a marketing orientation is MOST likely to

A. eliminate advertising as a strategy. B. advertise how a product meets customers' needs. C. focus its advertising on product features. D. view advertising as an unnecessary expense. E. recognize that effective advertising is the key to sales.

Business

Nonverbal communication signals do not apply to written messages

Indicate whether the statement is true or false

Business