A firm with a marketing orientation is MOST likely to
A. eliminate advertising as a strategy.
B. advertise how a product meets customers' needs.
C. focus its advertising on product features.
D. view advertising as an unnecessary expense.
E. recognize that effective advertising is the key to sales.
Answer: B
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Expert systems (ESs) use data from a(n) _____.
A. ?knowledge base B. database C. ?model module D. ?inference engine
Answer the following statements true (T) or false (F)
1. Operating leverage predicts the effects fixed costs have on operating income when sales volume changes. 2. The degree of operating leverage for Madrigal Company is 2. The actual operating income is $14,000. If the company expects a 25% increase in sales, operating income should increase by $3,500. 3. The sales mix provides the weights that make up total product sales. 4. Sales mix, or product mix, is the combination of products that make up total sales. 5. Barnes Company sells two products, X and Y. For the coming year, Barnes predicts sales of 5,000 units of X and 10,000 units of Y. The contribution margins per unit of products X and Y are $5 and $4, respectively. The weighted-average contribution margin is $6.50 per unit.
Which of the following is NOT true about demographics?
A) Demographics are quantifiable characteristics about consumers. B) Demographic data are particularly easy to obtain and useful for statistical analysis. C) Marketers can often categorize consumers along a number of factors. D) Businesses can be classified demographically. E) Demographic information focuses on consumers' values, attitudes and lifestyles.
Which of the following remedies are available to remedy environmental hazards?
A) An EPA complaint B) Private citizen suit under federal environmental law C) Suit for nuisance D) Suit under state law E)All of the above are available remedies.