Which of the following is one of the political behaviors described in the textbook?
a. Self-promotion
b. Reverse integration
c. Disconnecting
d. Leadership inversion
a. Self-promotion
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List the four benefits of planning.
What will be an ideal response?
Terms in a shrink-wrap agreement have been enforced in the same way as the terms of other contracts.
Answer the following statement true (T) or false (F)
Which of the following is NOT true regarding organizational buyers?
A. Their purchases are made to help their organizations meet the demands for their products. B. Their needs are usually harder to define than for final consumers. C. The basic aspects of business customer buying behavior tend to be quite similar in the U.S. and in international markets. D. Buyers for all kinds of organizations (governments, nonprofit groups, intermediaries) tend to buy in much the same way as do manufacturers. E. Marketing strategies aimed at them are often tailored to each individual customer.
Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products
Indicate whether the statement is true or false