______________________ is when consumers are committed, which is shown through repeat purchases.
a. Brand equity
b. Brand value
c. Brand allegiance
d. Brand loyalty
d. Brand loyalty
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A national bank that is not in a financial holding company or a bank holding company is mainly supervised by the
A. Federal Deposit Insurance Corporation. B. Federal Reserve. C. Office of the Comptroller of the Currency. D. National Credit Union Administration.
A manufacturer can limit price competition in a retail area through use of intensive distribution
Indicate whether the statement is true or false
You can effectively build interest in a sales message by A) including your credentials
B) motivating action in the closing. C) emphasizing central selling points identified in the prewriting analysis. D) suggesting the reader lacks good judgment if he or she doesn't buy today.
TCP/IP was developed in the 1960s to enable university scientists to locate other computers on the Internet
Indicate whether the statement is true or false