To guarantee good media selection, the advertiser must specify its target market and then choose media that will reach these target customers.
Answer the following statement true (T) or false (F)
True
To guarantee good media selection, the advertiser must first clearly specify its target market. Then the advertiser can choose media that reach those target customers.
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Precautionary savings is
A. forced savings, which occurs when the government implicitly saves for people through the Social Security system. B. additional savings people make in order to profit from the high returns to the stock market. C. savings made by the poor. D. the extra amount of savings a household maintains because of uncertainty about its future income.
What should employees typically do to earn bonuses under the Scanlon plan?
A. They should improve their performance year after year so that they re-earn the bonus during each performance period. B. They should follow a defined set of quality standards to produce the desired outcome. C. They should produce products at a rate much higher than the standard production time. D. They should keep labor costs to a minimum and produce as much as possible with that amount of labor. E. They should create goodwill with customers and close as many sales as possible.
Since it set up a free daycare center for its shoppers, Ingrid has developed great ________ for the Raleigh County Kroger store. She wouldn't consider going to another store and having to contend with her two-year old while she is trying to decide what to buy.
A. brand recognition B. brand awareness C. consumer attachment D. retailer loyalty E. store awareness
Conventional surveys and focus groups are called ________ because they provide a slice of life at one point in time
A) segmentation studies B) tracking studies C) time-series data D) cross-sectional data