Perceived risk is
A. the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.
B. the personal, social, and economic significance of the purchase to the consumer.
C. the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives.
D. an unmerited fear of being taken advantage of in an exchange situation.
E. the degree to which a seller is willing to make an exchange based upon a customer's credit worthiness.
Answer: A
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