A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo
What is this company seeking to convey in this television commercial?
A) the product's time utility
B) the product's distinctive competency
C) the company's production orientation
D) the company's marketing segmentation process
E) the product's differential benefits
E
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Which of the following are two frequently used preliminary analytical procedures?
a. Reasonableness tests and economic analyses. b. Trend analyses and reasonableness tests. c. Ratio analyses and economic analyses. d. Ratio analyses and trend analyses.
Data warehouses often serve as the main repository of the firm's historical data, or in other words, its corporate memory, and will often serve as an archive of past firm performance. Besides past financial performance, what historical data would a firm like McDonald's be interested in archiving in its data warehouse?
What will be an ideal response?
What is an advantage of using a raw materials subsidiary ledger?
A) It includes only one large record for all materials used, so materials details are combined into one location. B) It is less detailed than the general ledger, giving a broader overview for decision purposes. C) It allows for better control of inventory because it tracks each type of material used in production. D) It contributes to easier recordkeeping since the sum of the balances of the subsidiary ledger do not have to match general ledger totals.
The major refinement in Huff's law versus Reilly's law is Huff's use of _____
a. a point of indifference b. sensitivity of the kind of shopping to travel time c. mileage versus driving time d. small versus large cities